Meet it - www.netchart.ru/ - a new service that allows free view detailed portrait of an audience of any resource in runet, simply by typing its URL. Please love and complain.
At Netcharte - a lot of statistics. For example, you can gauge the audience of any site Runet on demographic indicators.
Who needs it and why?
Webmasters do not need to explain why it is important to know the audience of your site. It is difficult to imagine that the webmaster did not ask about what the visitors had more: girls or boys - in what area they work and what they have education. In addition to any kind of curiosity, such statistics - an indirect tool for selling ads on the site, as a webmaster, for example, be able to hang a report on advertising opportunities on your site.
Besides, there are specific marketing objectives, which our data help to solve. For example, there is a problem: to select a suitable site for placement of display advertising on the Internet, the advertiser and its agency have to start from the positioning of the site, but it does not always coincide with the real picture. Here is an example:
Sosmopolitan positioning itself as a publication for affluent women, but the fact he read mostly undergraduate students, because the materials begin to be repeated before the girl graduated from the institute. Conclusion: The positioning does not coincide with the actual audience, so today in the magazine Cosmopolitan and the website Cosmo.ru less often to be found for expensive spa-salon. But aggressively marketed Student-project.ru.
Thus Netchart can serve as an advertiser or advertising agency mediaplanneru alternative source of information about the audience of each site.
Competitors
Before Netcharta in runet was not accessible and full statistics on the audience sites. All services - at least one of the following problems:
1. Expensive. Notorious in Russia “monsters” Internet analysts suggest the problem for hundreds of thousands of rubles. For webmasters - not an option, so we do not need to include a discussion about the problems of their statistics.
2. Few. Lack of statistics based on counters - is that many webmasters prohibit the publication of their data. For example, in the category “Learning and Communication”, only 6 of the top 30 sites have opened their statistics to view. Besides the portrait audiences such services either do not believe at all, or feel very conditional.
3. Inaccurately. Alexa, Quantcast, and other komovskie sites provide enough data on demographics, but panelistov the zone. Ru have little, so we - are not suitable.
Alex
Alex dwell more in detail, since Habré this resource especially “love”.
Our methods are similar to Alex - and with them, and our user-centric research. The point is this: panelist, filling out a questionnaire about yourself, set on your computer toolbar or a custom application - ie something that sends information about its transition to our database. Then we all sort, make beautiful and clear and display on netchart.ru.
We, of course, very carefully read all the reviews Habralyudey about Alex, before writing this post. And they came to these conclusions:
1. The main drawback of Alex in that the data of this service - not about the Russian part of the Internet. Russian panelistov little, so for us, Alex’s “curve”. We only Russian-speaking panelisty, which means full RUnet users.
2. Judging by the number of references to Alex, this resource is ranked third after McDonald’s and condoms in the list of things that everyone hates, but still enjoy.
Accuracy
You can argue long about how the error of this method of research is higher or lower than those of competitors. But to judge the accuracy of the information in this case, you can simply: a lot panelistov - a good base, little panelistov - bad base. We panelistov already tens of thousands and their number is growing very rapidly, so the statistics Netcharta already is representative of visited resources and with each passing day becomes more precise.
Bugs
Whatever statistics you did not use, do not forget to connect the common sense. If you understand the specifics of data bases, it becomes clear, for example, why Netchart, like Alex, not representative of sites with small attendance. If some options go to 100-200 people a day, it is not surprising that the number of our panelistov may enter only one of them, which means that the statistics Netcharta 100% of the visitors of this site may be men 45-54 years old, unmarried marriage. Moreover, this resource may well be a promotional site depilatory, and the only man there came by chance on demand “hair loss”.
Check out the analysis of
svobodanews.ru,
gm.com,
dt.co.kr,
av-joyu.org,
santander.com.br,
eplus.jp,
hawahome.com,
sphinn.com,
gap.com,
jrj.com.cn - and much more